ABOUT US

Founded in İzmir in 1997, Jimmy Key has built a distinguished presence in the fashion world, drawing inspiration from the rich culture and vibrant spirit of our geography. Today, we connect with customers in 20 countries through nearly 100 stores across Turkey and abroad, our e-commerce platform jimmykey.com, and various online marketplaces.

At the heart of our brand is a dynamic and visionary design team, crafting collections that not only reflect current trends but also set new ones. A defining feature of Jimmy Key is our dedication to innovation and freshness—every month, we introduce a brand-new theme, offering customers a constantly evolving collection that aligns with their urban, modern lifestyle.

Our designs, celebrated for their seamless fusion of elegance, quality, and modern flair, capture the essence of sophistication and individuality, making Jimmy Key a timeless choice for the fashion-forward.

Empowered by a robust in-house production capability, we introduce innovative collections each season, consistently bringing fresh creativity to our customers through monthly thematic updates. Using premium natural fabrics, comfortable silhouettes, and distinctive color palettes, we craft timeless pieces that epitomize effortless sophistication and comfort.

Guided by our commitment to a sustainable future, we place sustainability at the heart of every process under our "Key for Life" program. Our production practices prioritize environmental stewardship, embracing methods that respect both people and the planet while consuming less water and energy. As a brand aspiring to lead in sustainable fashion, we transform our values into action—embedding environmental consciousness into every collection and initiative. We align our efforts with the United Nations' 17 Sustainable Development Goals, with a particular focus on "Gender Equality," "Decent Work and Economic Growth," "Climate Action," and "Responsible Consumption and Production." With women comprising 76% of our 600-strong workforce, we actively champion equal opportunity through dedicated projects. Additionally, our "Key for Future" program empowers the next generation by offering internships to talented young individuals, helping them embark on their career journeys and gain valuable experience within Jimmy Key's dynamic work environment.

At Jimmy Key, our approach to fashion is as much about meaning and values as it is about aesthetics. Each collection is a testament to our passion for delivering contemporary fashion while taking thoughtful steps toward a more sustainable and equitable future—together with our customers.